Economics of dating supply and demand

But despite a cutesy veneer, it's bursting with false and blatantly sexist claims, like the ideas that men want sex more, women want marriage more, and the decline of marriage rates will destroy the world.

Jezebel's Lindy West already tore apart the video from a feminist point of view.

The video argues that excess supply of sexually active women has lowered the "price" of intercourse to detrimental levels.

Rather than paying for sex with marriage like in the past, men must now only hand over a couple dates, or even just a few drinks, for some time under the sheets.

But it could just as easily mean that women get more leisure, better birthday presents, or a big church wedding. When a guy gets a big raise, his wife gets a new kitchen. The link between the labor market and the mating market is the best example of "trickle-down economics" around.

When demand for women goes up, men who refuse to somehow match the new market price end up alone. Next question: What happens if we move this model into the modern world?

The Austin Institute for the Study of Family and Culture has posted a 10-minute "research animate" video that uses economics to explain how technology and "the pill" have left an indelible mark on romance and family formation.

"It’s a tough market out there for marriage-minded women," wrote Catherine Harmon on the Catholic World Report blog, regarding the project.

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The video outlines differences in how men and women approach sex.

Consider a traditional society where all the men sell their labor and all the women keep house.

You might think there's only one market, but there are actually two: The labor market and the mating market.

Question: What happens in this model when the demand for (exclusively male) labor goes up? But so does demand for women - and women's quality of life.

This might simply mean that women enjoy higher material consumption.

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